For brands outside Europe
Enter Europe – without building anything yourself.
No EU company, no warehouse, no German-speaking team needed. You ship to us once; we take care of selling across Europe.
What we take on for you
Purchasing and import
We buy your goods and bring them into the EU.
EU compliance
WEEE, batteries, packaging, GPSR and CE documentation.
German-language listings
Titles, descriptions and attributes written for German shoppers.
Warehouse in Germany
Stock at our fulfilment partner – delivered within two days.
Local customer service
German-language support, returns and warranty handling.
All major marketplaces
Amazon, eBay, OTTO, Kaufland, MediaMarkt Saturn, Temu and AliExpress from one partner.
Why not do it yourself?
Selling directly in Europe means an EU entity or representative, VAT registration, compliance registrations, local returns handling and German-language service. That takes months and ties up capital. With us, you receive a purchase order – and we do the rest.
Selling in Europe from the US or China means import, EU compliance, German-language listings and local customer service. We take care of all of it – you ship once, to our warehouse.
- Amazon, eBay, OTTO, Kaufland, MediaMarkt Saturn, Temu and AliExpress from one partner
- Germany, the EU and the UK
- We import and take on EU compliance
- German-language listings and customer service
Your factory
USA · China
GroosHandel
Import & warehouse
Your customers
Germany · EU · UK
LISEN: 2,400+ units ordered in the first three months.
LISEN makes phone holders, car chargers and wireless chargers – and sells on Amazon itself. So we deliberately stay off Amazon and add the channels LISEN doesn’t cover: eBay, OTTO, Kaufland and Temu, including import, compliance, listings, ads and customer service.
Not on Amazon – LISEN sells there itself
- 2,488
- units ordered from LISEN in the first 3 months
- 6
- weeks until the first reorder
- 4.9 ★
- average rating from 168 customer reviews
- 549,000+
- impressions and 5,700+ clicks for the brand
EU compliance
Compliance included.
Selling electronics in the EU comes with obligations. We take them on – including registrations if they are still missing.
WEEE
Registration and take-back for electrical equipment
Batteries
Registration under the EU Battery Regulation
Packaging
EPR licensing and LUCID registration
Product safety
GPSR: EU responsible person and safety information
CE documents
Declarations of conformity and test reports checked
EAN codes
No EANs yet? We arrange them.
Visibility from day one
New seller accounts start at zero. Ours don’t.
Doing multichannel yourself means a new account on every marketplace – no reviews, no sales history, no ranking. Visibility then has to be bought with ads, channel by channel. Our accounts bring a proven sales history, strong ratings and top service metrics, so your products get traffic straight away.
Your own new accounts
- 0 reviews, no sales history
- Far down in the search results
- Visibility has to be bought with ads – on every channel
- Service metrics have to be built up first
GroosHandel accounts
- 22,000+ customer reviews, avg. 4.9 ★
- 100,000+ orders since 2024
- Top service metrics that marketplaces reward with better placement
- Traffic on your products from day one
LISEN: first sale on day one – and 549,000+ impressions in under three months.
Who is responsible for EU compliance?
As the importer, we take on the EU obligations – WEEE, batteries, packaging, GPSR – and handle missing registrations or EAN codes if needed.
How large is the first order?
We start with a broad cross-section of your range, usually under 100 units per product. Low minimum order quantities help a lot here. Once products sell well, we switch to regular order cycles.
When do we get paid?
Immediately. We buy your goods outright – no payment terms, no consignment, no sale-or-return.
Ready to sell more of your brand?
Send us your price list – ideally with Amazon links. Our team reviews the market and gets back to you with clear feedback.